What we’re all about

Every day, each of us makes countless decisions that affect our lives, our communities, the systems we’re embedded in, and the lives of future generations. These decisions collectively have the power to create a future we want to live in. 

An intentional, sustainable lifestyle is better for each and every one of us. But it’s hard to even try to live intentionally or sustainably when you’re overwhelmed by the number of decisions you have to make and doubts about whether your choices matter. Plus, it can take a lot of time and money to make those conscious choices. Sustainability has long been framed as a weird or difficult thing to pursue, compounding this cognitive burden.


All of these decisions are overwhelming. They’re hard and stressful. Luckily, all of these decisions are data points. This data provides the ingredients to make meaningful change.

At Zemlia, we aim to bridge the gap between awareness of opportunities and pursuit of those opportunities by transforming feelings of insignificance and overwhelm into empowerment and collective action through data. We want to meet people where they are and nudge them in a more intentional and sustainable direction while removing the clutter and overwhelm that paralyzes them and creates that gap between awareness and action. 

Why now?

This moment – in which we face major global challenges but have more power than ever to make the right decisions, powered by data, to beat those challenges – presents a fantastic opportunity to reshape our choices and our lifestyles in ways that help our well-being instead of harming it. We can harness the data points we collect in order to help us make decisions that save us time and money, benefit us, and match our long term goals for good physical and mental health, financial independence, and positive environmental impact. 

By learning from our own data and connecting with our community, we can feel empowered and less stressed about our future. That’s what Zemlia provides: a platform to combat anxiety about the future, and cognitive overwhelm, bring joy to decision-making, and forge a path towards intentional, sustainable living. We believe information is power. And we believe we’re more if we act together and lean on each other to make the change we want to see.


When you feel connected to a cause that’s bigger than yourself, you feel empowered to act on your terms supported by and supporting the people who matter to you. We magnify our impact if we not only make better choices in our own lives but also share our experiences with others and support each other’s journeys.

Let’s build a better tomorrow.